Market Analytics and Localization

No matter how much time, effort, and creativity you’ve put into your marketing campaign, targeting a single territory is a waste of potential. And, if you take your business seriously, expanding it and hitting the international market should be your priority, whether you operate a startup or are already well-networked B2B-wise.

To help you reach new markets, you need to localize your marketing campaign. The translation and localization industry is massive, with millions of people working to help businesses expand on an international scale.

You may think that there’s no need to spend tons of money on localization to be successful in foreign markets, but that’s where you’re wrong. Localization is not the same as translation and exists primarily to help you better understand the target audience of a foreign country.

If you’re still hesitant, here’s what the stats have to say:

• 87% of people claim that they won’t buy from a website they don’t understand. So, if your website and your product cater mostly to the English-speaking community, there’s fat chance that your business will be successful in the international marketplace.
• The same stats claim that 95% of online shoppers will only use websites that use their native language. This statement is especially true with respect to shoppers in China, which is the most desirable and yet hard-to-crack market. Marketing localization will help you succeed and outperform your competitors.

• You deliver a clear and concise message. Localization helps you ensure that your product or service hits the market in a culturally and linguistically appropriate way. By localizing your marketing campaigns, you make sure that your product is well-represented and understood by the people in your target locale.
• You get the opportunity to increase sales. If you want to skyrocket retention and boost your revenue, localizing your marketing campaigns is a must.
• Your business gains a competitive advantage. There’s a really small chance that your business is the only one in the market in your field. And even if it is, you’ll have competitors turning up quicker than you think. Outrun them by localizing your marketing campaigns and going international.

Introducing your products or services to new markets should be a priority in your business plan and localization is unavoidable. Treat it as an essential part of your marketing campaign and follow this guide to bring your business the success it deserves.